About SOS Wax

The Gold
Standard,
earned.

Since 2014, one standard has grown into the biggest and most-awarded waxing brand in Las Vegas. This is how it happened.

It started with one room and one promise: waxing done right, every single time.

In 2014, Genet opened a single waxing room in Las Vegas with a standard she refused to compromise. Word traveled the way it does when the work is that good. One room became a storefront in 2015, and clients kept coming.

Today SOS Wax is seven studios across the Las Vegas valley, chosen by thousands of women and men who want the same expert result no matter which studio they walk into. The city voted us the Gold Standard. We intend to keep earning it.

2014

Where it started

Studios across the valley

Thousands

Of loyal clients

Best of Las Vegas

The trophy wall.

Las Vegas votes for Best of Las Vegas every year. We have placed eleven times in three years, including back-to-back Gold.

Back-to-back Gold for Best Facials and Best Eyebrows, 2024 and 2025.

The complete record · 2023–2025

Year

Facials

Eyebrows

Waxing

Beauty Salon

2025

Gold

Silver

2024

Gold

Silver

Bronze

2023

Silver

Bronze

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Why SOS Wax

What the Gold Standard means for you.

One standard

The same expert service, the same clean rooms, the same result at all seven studios. Consistency is the whole point.

Experts only

Trained, licensed estheticians who wax all day, every day. Practice is why it is fast, and why it is smooth.

Everyone’s welcome

Women and men, first-timers and regulars. A full menu for every body, with zero judgment.

Honest value

Premium work at a fair, consistent price. No gimmicks, no pressure, no reason to look anywhere else.

The Gold Standard, earned.

The trophy wall.

What the Gold Standard means for you.

One standard

Experts only

Everyone’s welcome

Honest value

The Gold
Standard,
earned.